Social Media Strategy

After implementing daily program schedule posts and daily local news posts along with listen back 'on-demand' posts of interviews, talk-based programs and segments of community interest, we saw a massive increase in Facebook page reach within the local community and a growth in new page likes and follows.

Facebook page likes and interaction increased beyond expectation with the new social media strategy I implemented taking advantage of and understanding developing platform trends. This was achieved by working closely with and managing over 1000+ contributors to help supply material to create content that linked back to the companies website along with a strong focus on daily community-based news articles.

After starting with The Institute of Applied Psychology, through a targeted and creative social media marketing strategy, lead generation for the sales team increased along with attendance at Course information sessions.