Visual Content Creator, Designer & Social Media Strategist

Sydney-based creative with 15+ years of experience across graphic design, video, photography, social media and brand storytelling. Work spans media, marketing, politics and commercial brands, creating content that is clear, engaging and built to connect with real audiences. From short-form video and campaign creative to design, photography and digital content strategy, the focus is always the same: make strong work that gets noticed and does the job properly.

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What I Do

Graphic Design & Art Direction

Design work across branding, editorial, campaigns and marketing collateral, with a strong focus on typography, layout, visual consistency and building assets that work across both print and digital. Experience includes publication design, campaign creative, brochures, social media graphics, presentations and brand-led visual systems that help organisations look polished, clear and consistent.

Social Media, Content & Advertising

Content creation and platform management across organic social, paid campaigns and audience growth, including content planning, copywriting, community engagement and performance-focused creative. Experience includes managing Meta and YouTube advertising, developing platform-specific content, building repeatable content formats and creating work designed to strengthen engagement, grow audiences and support broader brand goals.

Video, Photography & Production

Video and photography content created for digital, events, campaigns and storytelling, including short-form video, reels, interviews, on-location capture, editing and drone work. Experience spans filming, editing and producing content that feels natural to the platform while still supporting the brand, whether for social media, live events, promotional campaigns or broader audience communications.

Brand, Marketing & Communications

Creative and content support across brand storytelling, campaign messaging, marketing materials, newsletters, website content, internal communications and wider audience-facing campaigns. This includes developing work that helps organisations communicate clearly, stay consistent across channels and build stronger connections with the people they need to reach.

Brands I’ve Worked With

Testimonials

Troy and the All Felt Puppets gang are quick-witted, hilarious, and working with the team is the epitome of professionalism! Thank you for producing nearly a dozen different videos for our 3-day global event. The team absolutely adored the puppets and couldn’t wait until the next video... Thank you for adding tons of joy to our event!

Meirav Rotstein

Google USA

Oh my gosh! Troy totally delivered! The video he created for us is so perfect, was a massive hit and will go such a long way with the associates. I can't thank him enough!

Meredith Chapman

Paramount / ViacomCBS

Our company has hired Troy to create several videos for our trainings. We just can't get enough of the puppets! They are always a big hit. Troy is so wonderful to work with and turnaround time is so quick! If you want something that's fun and unique, using All Felt No Filter is the way to go!

Anita Rishi

Accenture