Resume

Work History

2005 - 2014
STAR OBSERVER NEWSPAPER

ART DIRECTOR / SOCIAL MEDIA MANAGER

As the head Graphic Designer and Art Director Coordinator for the Sydney and Melbourne-based Star Observer publications, a former weekly newspaper turned monthly print magazine, my role included the coordination of editorial and sales teams to ensure deadlines were met, along with designing the publication and managing other designers in the creation of the publication. Additionally, the role included the development, management, and creation of social media content to maintain brand consistency and grow engagement.

· Graphic design / Art direction

· Digital publication marketing

· Website management

· Social media management

· Content creation

· Community management

· Photoshoot management

· Article writing / News reporting

2014 - 2018
DNA Magazine

ART DIRECTOR / SOCIAL MEDIA MANAGER

Working as the Art Director and Social Media Manager for an internationally published magazine in a fast-paced environment, governed by tight daily deadlines, required structure and discipline. This included setting up multiple processes to streamline workflow between editorial teams, sales teams, content creators, and management of models, all while managing brand integrity, designing the magazine layout cover-to-cover, creating daily digital content, and analysing data to ensure the right content was delivered to the consumer.

· Graphic design / Art direction

· Photoshoot management

· Video production

· Community management

· Influencer and model coordination

· PR, Creative writing, and copywriting

· Digital publication marketing

· Website management

· Social media management

· Article writing / News reporting

· Content Creation

2018 - 2019
aussieBum

SOCIAL MEDIA, SPONSORSHIP & MODEL MANAGER

Specialising in social media content creation and strategic planning, along with model management for brand and influencer marketing.

· Content creation

· Video editing

· Live stream broadcasting

· Marketing copy, newsletters and media releases

· Influencer community and model coordination

· Social media management

· Media Training

2019
DG INSTITUTE

SOCIAL MEDIA, GRAPHIC DESIGN & BRAND MANAGEMENT

Initially employed by DG Institute to take over the role of Marketing Manager as the current manager was moving to a newly created role in the business. My responsibilities at DG Institute were to streamline brand management and ensure consistency across the business’s corporate look and feel. This included all social media, videos, sales correspondence, marketing material, products, live events, training, along with video and presentation production.

· Social media strategy

· Social media analysis and growth

· Strategic planning - product and marketing

· Brand management

· Content creation

· Video editing

· Blog and article writing

· Marketing copy and media releases

· Corporate Document Creation

· Media Training



Reason for leaving: Whilst I enjoyed working at DG Institute, I was offered a considerable pay increase to take on a position more inline with my career objectives at that time.
2019 - 2020
THE INSTITUTE OF APPLIED PSYCHOLOGY

MARKETING MANAGER

Employed as Marketing Manager employed to streamline the brand management, as well as digital marketing and ensuring consistency accross social media, sales correspondence, products, live events, training website and marketing material, along with video and presentation production. There I also helped improve information sessions so they were marketed towards sales results and the trained sales team in understanding marketing and better understanding customer needs.

· Social media strategy

· Social media analysis and growth

· Strategic planning - product and marketing

· Brand management

· Content creation

· Video editing

· Blog and article writing

· Marketing copy, newsletters and media releases

· Training Sales Team

· Media Training



Reason for leaving: Covid-19 along with the opportunity to start my own business.
2020 - Current
All Felt Puppets

CONTENT CREATOR / PUPPETEER

Puppetry has always been a passion project, until the demand for personalised, business, and corporate video content creation rose during the Covid-19 pandemic. I was able to turn my puppetry into a professional business with my own brand of puppets, along with skills in video editing, writing, content creation, and marketing. In just over 3 years, I have been booked to create over 5000+ unique videos for clients all over the world, including Google, McDonalds, Nike, Westfield, Paramount, Warner Music, Prime Video, Target and more.

· Customer Service

· Marketing

· Advertising

· Script Writing

· Puppetry/Acting/Character Voice Work

· Video Editing

· Live Zoom Performances

· Client Management

· B2B Website Creation

· Business Management

· Booked for a Sketch Appearance on US Late Night TV Show Jimmy Kimmel Live