Social Media Content
Daily program content graphic squares linking program pages, along with special announcements along with a 'listen live' digital link in the body copy that increased digital listenership by 25% in the first month.
When Facebook's algorithm changed to priorities video based content, I changed DNA Magazine's social media strategy to deliver the daily news I wrote and covered for the LGBT+ community to display a 'teaser' of the full article for better engagement for readers to click through to the full article on the publications website.
When Facebook 'live' videos took off, as part of the social media team I was part of at DGI, we took advantage of weekly live streaming to successfully engage with clients and followers.
Clips from a video podcast (vlog) I part designed and edited as part of a social media team to create engaging digital content for the DG Institute social media channels.
Created highly engaging and target content for underwear and swimwear brand aussieBum to uniquely market their products through video story-telling.
Description
No matter what the brand or company I have ever worked for, understanding, experimenting and taking advantage of and understanding the latest trends and algorithms has been a key factor in creating successful content and being a leader in social media management.